October 6, 2022 12:21 am


12 Free Ways to Promote Your Online Course

You’re in luck if you’re looking for ways to promote your online course. There are a number of free or low-cost marketing strategies you can use to get the word out. Here are ten of the best:

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Use Social Media

Using social media to promote your course

Platforms like Twitter, Facebook, and LinkedIn are great for promoting online courses. Use hashtags, post links to your course landing page, and run ads targeting potential students. 

Reach Out to Influencers

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If you know anyone with a large social media following, see if they’d be willing to promote your course. You can also search for relevant influencers in your industry and reach out to them directly.

Use Email Marketing

Email marketing

If you have a list of email subscribers, let them know about your new course and offer a discount code for signing up. You can also reach out to potential students who haven’t subscribed to your list yet and offer them a freebie in exchange for their email addresses.

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Create Video Trailers or Previews

Video editing

Producing short videos is great for drumming up interest in your course. You can post these on social media, your website, or platforms like YouTube or Vimeo.

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Host a Webinar or Live Stream

Host webinar or live stream

Just like video trailers, hosting a live event is an excellent way to generate interest in your course. You can promote the event beforehand using all of the same channels you would use to promote your course—social media, email marketing, etc.—and then host it on platforms like Zoom, Google Hangouts or New Zenler.

Write Blog Posts About Your Topic Area


If you have a blog or contribute articles to other websites, use those channels to write about topics related to your course material. This is an excellent way to attract organic traffic and get people interested in what you have to offer.

Speak At Virtual Events or Conferences

Speaking at events

Many conferences and events have gone virtual due to the pandemic—and that gives you an opportunity to speak at them! This isn’t necessarily free, but it’s often low cost and an excellent way to get exposure for your online course. Check out upcoming events in your industry and see if any speaking opportunities are available.

Find Affiliates

As an online course creator, affiliate marketing is one of the best ways to promote your course. By finding affiliates with courses similar to yours, you can reach a new audience of potential students interested in what you offer.

There are a few different ways to find affiliates with similar courses. One way is to search for affiliate programs in your niche. Another way is to reach out to other online course creators and see if they’re interested in promoting your course. Finally, you can use social media to find potential affiliates. Look for bloggers or influencers who have a following in your target market and see if they’re interested in promoting your course.

Use Paid Advertising

Paid Ads

Use paid advertising sparingly—but strategically! While paid advertising can be expensive (and is not free), if you use it wisely, it can be an effective way to reach potential students who might not find you through other channels.. Try running ads on social media or Google AdWords targeting people who are searching for keywords related to your course topic.. Paid advertising can be expensive, so use it sparingly—but make sure you’re strategic about where you’re placing your ads so that they have the most impact..

Use Reddit

Reddit is a social media platform with hundreds of millions of users that allows you to promote your online course for free. All you need to do is create a post in a relevant subreddit and include a link to your course in the post. Reddit has a very engaged user base, so your post is likely to get seen by many people. You can also use Reddit’s built-in search function to find subreddits that are relevant to your course topic. Once you’ve found a few good subreddits, simply create a post and include a link to your course. By promoting your course on Reddit, you can free reach a large audience of potential students.

Guest Post

Guest posting is a great way to promote your online course for free. By guest posting on related blogs in your niche, you can reach a new audience and build credibility for your course. In addition, guest posting can also help to drive traffic to your course website and improve your search engine ranking. If you’re interested in guest posting, be sure to check out these tips. First, make sure that the blog you’re guest posting on is relevant to your course. This will help ensure that your target audience is seeing your promotion. Second, write a great guest post! Be sure to include a call-to-action so that readers can learn more about your course. Finally, be sure to promote your guest post on social media and other channels. By following these tips, you can guest post like a pro and get the word out about your online course.

Article Directories

If you’re looking for a way to promote your online course, why not submit articles featuring your course to popular article directories? Not only is this a great way to get your course in front of a wide audience, but it’s also a great way to build up your credibility as an expert in your field. Potential students will be more likely to sign up for your course when they see that you have articles published on reputable sites. Plus, submitting articles is a great way to get backlinks to your course website, which can help improve your search engine ranking and drive even more traffic to your site. So, what are you waiting for if you’re not already using this free promotion method? Start writing and submitting articles today!


So there you have it: 12 free ways to promote your online course. While some of these methods may require a bit of effort, all of them are worth trying if you want to increase enrollment in your course. And finally, don’t forget that word-of-mouth marketing is the best way to promote your course. Encourage your students to tell their friends and family about your course, and you’ll see enrollment numbers start to climb.

About the Author

First off, thank you so much for stopping by! I hope you've seen the video and got to know me a little by now.

I started my course creation journey in 2015 when we had our 1st baby boy.

My wife was home on maternity leave and we came up with the idea to create an online course while she had the time off from work.

Four years later.....

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